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World Industries was founded by Steve Rocco and Rodney Mullen and became one of the most rebellious and influential skateboard companies of the late 1980s and 1990s. Known for edgy graphics, street-skating energy, and famous characters like Flameboy and Wet Willy, World Industries helped shift skateboarding away from corporate polish and toward skater-owned creativity. The brand has a major place in skate history and nostalgia-driven skateboard culture.
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