Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. They have teamed up with Artechouse for an unbelievable immersive art experience. ARTECHOUSE and Pantone invite you to step into MAGENTAVERSE and explore the boundless sights, sounds, feelings and inspirations of the Pantone Color of the Year 2023, Viva Magenta.

This immersive experience lets you explore the virtual within the physical realm to examine the connections between nature and technology. Submerging us into an unexpected and exciting color universe, it offers an opportunity to reconnect to the earth and immerse ourselves in our creative energies, galvanizing our spirit and enhancing our well-being.

Embark on an artistic exploration and feel the power of the hue as you traverse multiple immersive rooms with textures and interactions that showcase Viva Magenta in all of its forms.

ARTECHOUSE is the nation’s first innovative art organization dedicated to the intersection of art, science and technology. As a pioneer in the field of experiential art, it creates, produces and presents innovative technology driven exhibitions, expanding the possibilities of art and how we experience it. From immersive art spaces to an extended reality (XR) mobile app, ARTECHOUSE is where curiosity-seekers of all ages go to experience creative innovation without limits. Founded in 2015, ARTECHOUSE has become the premier destination, both online and offline, for genre-pushing, technology-driven art.

Since debuting in December 2018, ARTECHOUSE Miami continues to challenge the traditional museum model and has become one of the best things to do in Miami. Taking over 736 Collins Avenue, ARTECHOUSE Miami is centrally located in the city’s arts epicenter of South Beach.